The main priority of any business that is actually trying to earn a profit instead of descending into insolvency is to maximize their marketing potential by placing ads wherever they possibly can. There are a lot of popular choices that can be used in this manner, but Google Ads tend to take the cake in some way, shape or form. A big part of the reason why that is the case has to do with the fact that they can allow you to position your site right in the search engine results page, and you would be hard pressed to find a method that is comparable to that in terms of effectiveness at any given point in time.
That said, one thing that might be playing on repeat within the cavernous mind that’s in your head is how much this will set you back from a financial point of view. Suffice it to say that hitting your click through rate benchmarks is mandatory no matter what, so you might be interested in learning how much you would get charged for a click on the your Google ad.
The average charges for a single click on an ad that appears on Google’s SERP is around a dollar, but it can sometimes go as high as two dollars as well. It all depends on what kind of traffic you are after, so if you really want to kick your advertising campaign into high gear we would recommend that you do so by investing a couple of thousand dollars into it at the bare minimum. This will give your ad campaign enough legs to be effective.